The Corner Shop PR was selected on behalf of Annapurna, DryWrite and Soho Theatre to manage all press and PR for the strictly limited West End run and global cinema broadcasts via NT Live of Phoebe Waller-Bridge’s award-winning one-woman show, Fleabag. The production became the hottest ticket in town and sold out in an hour.
Here is a snapshot of some of the coverage achieved:
For the digital campaign for the West End run and cinema screenings combined, we generated a total of 364 articles were published online on sites including VICE, Wonderland, Harpers Bazaar, Vogue, NME, Vanity Fair, Rolling Stone, New York Times, The Washington Post, The Bookseller, Elle and AnOther.
97 pieces of print coverage was achieved including front covers of British GQ, The Times, Metro, Grazia and features in The Guardian, Evening Standard and BBC Radio 4 Today programme.
Working closely with the NT Live team, over 102 articles were published for the cinema screenings alone.