Them/Us marked the West End debut of internationally lauded dance troupe, BalletBoyz. The innovative double bill ran at Sadler’s Wells in March 2019, followed by a run at the Vaudeville Theatre in June 2019.
The Corner Shop devised and carried out a press campaign for Them/Us to appeal to traditional dance and theatre fans, as well as reaching out to a younger demographic and securing broad national print and online coverage.
An excerpt from the production was workshopped with the band Years and Years and was performed on BBC One’s The Greatest Dancer, with over 3 million viewers.
The results below reflect the coverage generated between October 2018 – June 2019.