Thursford Christmas Spectacular has become one of the most anticipated festive events in East Anglia, having attracted 5.5 million visitors from across the country during its 42-year history.

The Corner Shop PR strategised and executed a fully integrated Press and Social Media campaign for Thursford Christmas Spectacular 2018 to appeal to a younger demographic, as well as a desire to secure more national coverage.

The campaign was hugely successful, with a significant increase in content and engagement on social media and a monumental increase in editorial coverage compared to 2017.

The below results were generated between June 2018 –  January 2019.