Celebrating the magic of storytelling for  World Book Day 2018, we created a unique social campaign for Twitter to launch the event, known as #ShareAStoryIn10, encouraging the public to write their own story.

The collective storytelling took place on Twitter, drawing authors and their readers together by challenging them to collaboratively write a ten-line long story through tweets.

The World Book Day 2018 authors kicked off proceedings with a pre-planned story that was tweeted throughout the morning with a social media infographic.

The best pieces were later illustrated and read out during a live stream from Twitter HQ with Julian Clary and David Roberts.

The below results were generated on Friday 29th September 2017.